In-house SDRYour own full-time hire
€800–€1,300per qualified meeting
- €70–90k all-in per year (salary, bonus, tools, onboarding)
- 3–6 months ramp-up to productivity
- Realistically 6–10 qualified meetings per month
- HR risk from sickness, churn, burn-out
Cost
What does a qualified B2B meeting cost?
With haseln, a qualified meeting costs between €450 and €1,000 on average. You pay per meeting, with no retainer, no monthly flat fee and no setup fee. The exact price depends on how hard your target buyers are to reach and which market you sell into.
| Price per qualified meeting | €450–1,000on average |
|---|---|
| Retainer or setup fee | Noneyou pay per meeting |
| First meetings | Week 3–4after kickoff |
What drives the price
- 01How hard your buyers are to reachA managing director in machinery is harder to get on the phone than a marketing lead at a startup. The narrower and harder to reach the audience, the more research and calls go into each meeting.
- 02Market and industryMarkets with few, well-connected buyers need more groundwork on data and timing than broad markets. We clarify this in the strategy call, before a price is set.
- 03What counts as a qualified meetingBefore outreach starts, we agree on the criteria a meeting has to meet. You only pay for meetings that meet this definition.
What's included
- Target definition, data, messaging, cold calling and deliverability, complete
- Experienced operators and proprietary tech, optimized weekly
- Meetings straight into your calendar and CRM, with context
- Transparent reports and clearly defined meeting quality
What outbound in DACH actually costs.
The numbers below are industry-standard ranges. Your reality sits somewhere in between – which is exactly what makes the haseln comparison honest.
Classic outbound agencyProvider with flat-rate setup
€600–€1,500per qualified meeting
- Standardized sequences without ICP adaptation
- Meetings without a clear quality definition
- 3–6 month minimum terms, often with a setup fee
- No proprietary tech stack, dependent on third parties
haselnDone for you · purely performance-based
€450–€1,000per lead on average
- ICP definition, data, messaging, calling, deliverability – complete
- Experienced operators, proprietary tech, weekly optimization
- No retainer, no setup fee – you pay per meeting
- Clearly defined meeting quality, transparent reports
Run the numbers for your revenue target
Set your revenue target, deal size and close rate. The calculator shows how many meetings you need and what they cost. Pipeline calculator
Your assumptions
Four values. That's all it takes.
€250,000
How much new business do you want to close in the next 3 months?
€15,000
What does a typical new customer bring as a first order?
20%
How many of your qualified meetings become customers?
70%
How many booked meetings actually show up?
Your pipeline
This is what you need to book – and what it costs.
Qualified meetings122per quarter
Incl. buffer for no-shows.
Investment at haseln€54,900 – €122,000per quarter
Range: €450 to €1,000 per lead on average, depending on market and ICP complexity. Purely performance-based – no retainer, no setup fee.
Cost per closed deal€3,229 – €7,176Acquisition cost
Investment ÷ new customers actually closed.
Request the A-TeamWe'll walk through the numbers with you – 30 min, no strings attached.
Note: 8 qualified meetings per closed deal, calculated with a 20% close rate and a 70% show rate. Assumes a sales cycle of 4–8 weeks.
Common questions about cost
- What does outbound sales with haseln cost?
- You pay per qualified meeting, €450 to €1,000 on average, depending on your target buyers and market. There is no retainer, no monthly flat fee and no setup fee.
- What is a qualified meeting?
- A meeting with a decision-maker who meets the criteria we agree on up front. This definition is set before the first outreach starts, and it is the basis for billing.
- What happens if meetings don't take place?
- If the prospect does not show up, the meeting is not charged. Meetings you cancel or miss yourselves are billed.
- When do the first meetings come in?
- Usually in week 3 to 4 after kickoff. In the first two weeks we build targeting, data and infrastructure; outreach starts in week 3.
- Is it cheaper than an in-house SDR?
- That depends on your numbers. An in-house SDR comes with salary, tools, onboarding and several months until full productivity. The comparison above shows typical ranges, the calculator your own case.
