Your sales task force. On demand.Paid per meeting.

Do I need to set anything up?

No. We handle domain setup, inboxes, tools and audience selection. Everything. You get a kickoff call and weekly reports.

Do you also make cold calls?

Yes. We combine email, LinkedIn and phone outreach, depending on your target buyer and industry. For Mittelstand audiences there's often no way around the phone; for tech-savvy buyers we weight email and LinkedIn more heavily.

Can I keep my CRM?

Yes. We integrate with HubSpot, Salesforce, Pipedrive and others. Booked meetings land straight in your system.

What if I'm in a niche or a traditional industry?

That's exactly what we're built for. Standard tools fail precisely where we're strongest: machinery, logistics, construction, industrials, trades, wholesale. Many of our startup clients sell into exactly these markets – we're the bridge.

Do you work with startups?

Yes – a large share of our clients are B2B startups and scale-ups. We build outbound as their first predictable sales channel before an in-house SDR team exists, and deliver the market signals that sharpen the ICP along the way.

How fast will I see meetings?

First meetings typically in week 3 to 4 after kickoff. In weeks 1–2 we build targeting and infrastructure. From week 3, outreach is live.

How are you different from a classic lead-gen agency?

We built our own tech. Classic agencies buy lists and send boilerplate templates. We build databases from scratch, personalize with trigger data and optimize weekly.

What does outbound sales with haseln cost?

We work purely on performance: no retainer, no monthly flat fee, no setup fee. You pay per qualified meeting, on average between €450 and €1,000 per lead, depending on ICP complexity and market. The pipeline calculator shows what that costs compared to an in-house SDR or a classic outbound agency – and what you invest per closed deal.

Does outbound in DACH still work in 2026?

Yes, but differently than in 2020. Bulk mail, purchased lists and generic LinkedIn messages are dead. What works: precise targeting, trigger-based hooks, clean deliverability and honest phone calls. That's exactly our setup – and why we see reply rates between 12 and 24% where standard agencies stay below 3%.

For which companies is haseln not the right partner?

We focus on B2B – for pure B2C models we're not the right choice. Beyond that, we decide together in the strategy call. What matters more than ticket or company size: your sales team can run the meetings promptly and a clear buyer trigger exists. If something doesn't fit, we say so openly – even if you're just getting started.