In-house SDRYour own full-time hire
€800–€1,300per qualified meeting
- €70–90k all-in per year (salary, bonus, tools, onboarding)
- 3–6 months ramp-up to productivity
- Realistically 6–10 qualified meetings per month
- HR risk from sickness, churn, burn-out
Pipeline calculator
What does a qualified meeting really cost?
Set your revenue target. The calculator works backwards: how many meetings you need, what they cost at haseln and what you invest per closed deal. No hidden assumptions.
Your assumptions
Four values. That's all it takes.
€250,000
How much new business do you want to close in the next 3 months?
€15,000
What does a typical new customer bring as a first order?
20%
How many of your qualified meetings become customers?
70%
How many booked meetings actually show up?
Your pipeline
This is what you need to book — and what it costs.
Qualified meetings122per quarter
Incl. buffer for no-shows.
Investment at haseln€42,700 – €61,000per quarter
Range: €350 to €500 per qualified meeting, depending on market and ICP complexity.
Cost per closed deal€2,512 – €3,588Acquisition cost
Investment ÷ new customers actually closed.
Book a strategy callWe'll walk through the numbers with you — 30 min, no strings attached.
Note: 8 qualified meetings per closed deal, calculated with a 20% close rate and a 70% show rate. Assumes a sales cycle of 4–8 weeks.
In comparison
What outbound in DACH actually costs.
The numbers below are industry-standard ranges. Your reality sits somewhere in between — which is exactly what makes the haseln comparison honest.
Classic outbound agencyProvider with flat-rate setup
€600–€1,500per qualified meeting
- Standardized sequences without ICP adaptation
- Meetings without quality definition or show-rate guarantee
- 3–6 month minimum terms, often with a setup fee
- No proprietary tech stack, dependent on third parties
haselnDone for you · outbound sales partner
€350–€500per qualified meeting
- ICP definition, data, messaging, calling, deliverability — complete
- Experienced operators, proprietary tech, weekly optimization
- Show rate ≥ 70% or the meeting is on us
- Clearly defined meeting quality, transparent reports
Ready to start with haseln?
30 minutes, no strings attached. Together we'll see whether we're the right partner for your outbound.